Toys & games wholesaler
UK toy wholesaler and distributor for the trade.
Branded toys and games, bought in volume and supplied to the trade at prices that leave room for a margin.
Shearn Group is a UK toy wholesaler and toy distributor. We buy branded toys and games in volume from brands, licensed distributors and clearance sources, and supply them to trade customers across the United Kingdom.
Our toy range covers every age group and every part of the shop: pre-school and plush, construction sets, games and puzzles, arts and crafts, outdoor and ride-ons, dolls and action figures, collectibles and pocket-money lines. Stock changes with the season, with strong Christmas, Easter and summer ranges.
Because we buy in bulk, and often on clearance, our trade prices are sharp. Toy shops, gift shops, discounters and wholesalers use us to fill gaps in their range, to run promotions and to buy recognised brands without the volume commitments of going direct.
The range
What our toys and games wholesale range covers.
- Pre-school
- Plush & soft toys
- Construction
- Games & puzzles
- Arts & crafts
- Outdoor & ride-ons
- Dolls & figures
- Collectibles
- Pocket money toys
- Seasonal toys
Stock changes constantly. Account holders receive every new offer by email, and our WhatsApp channel carries live deals as they land.
Why Shearn Group
Why trade customers buy toys and games from us.
Brands your customers ask for
We stock names people recognise from television and the high street, so the toys sell through instead of sitting on the shelf.
Prices built for margin
Volume and clearance buying means trade prices with room to compete with the multiples and still make money.
Seasonal ranges early
Christmas, Easter and summer lines are offered ahead of the season so you can plan space and cash flow.
One order, many lines
Mix toys with confectionery and FMCG to reach the £5,000 + VAT minimum and cut delivery costs.
Who we supply
Toys & games for every kind of trade customer.
- Independent toy shops
- Gift shops
- Discount & variety stores
- Garden centres and farm shops
- Cash & carries
- Regional wholesalers
£5,000 + VAT
Minimum order, mixed across categories
UK-wide
England, Scotland, Wales & Northern Ireland
2–3 working days
Reply to every trade account application
FAQ
Toys & games wholesaler and distributor: common questions.
Is Shearn Group a toy wholesaler or a toy distributor?
Both. Shearn Group buys toys in volume and distributes them to trade customers. Toy shops, gift shops and discounters use us as their toy wholesaler; cash & carries and regional wholesalers buy from us in bulk as a toy distributor.
What is the difference between a toy wholesaler and a toy distributor?
A toy distributor buys in large volumes from brands and their agents and supplies other businesses further down the chain. A toy wholesaler sells in trade quantities to retailers. Shearn Group does both, so a single toy shop and a regional wholesaler can buy from the same account.
Where can I find a UK toy wholesaler that supplies independents?
Shearn Group is a UK toy wholesaler supplying independent toy shops, gift shops, garden centres and discounters nationwide. Orders start at £5,000 + VAT and can be mixed with confectionery and FMCG. Apply for a trade account online.
What toy brands do you stock?
The range changes constantly as stock lands, and includes leading licensed and heritage toy brands. Account holders receive current offer sheets by email and on the WhatsApp channel.
Do you supply toys to the public?
No. Shearn Group is trade only. We supply toy shops, gift shops, discount stores, garden centres, cash & carries and wholesalers, all of which need a trade account.
Are your toys safety-tested and CE / UKCA marked?
Yes. We only distribute genuine branded toys that carry the required UK and EU safety markings.
What is the minimum toy order?
The minimum order is £5,000 + VAT across all categories. You can combine toys with confectionery and FMCG lines in one order.